Posted by: Paula Delgado-Kling | December 13, 2012

Creative ways to entice guerrillas to demobilize this holiday season

An advertising agency, Lowe SSP3, and the Colombian government are again working this holiday season to persuade guerrillas to demobilize and return to their families.

On Dec. 7, a traditional Colombian holiday when children light candles, military helicopters dropped thousands of lights along paths traveled by the insurgents. The lights got tangled high in the trees where it was hard to remove them. Then, glow-in-the-dark billboards were installed along jungle rivers with the message, “Guerrilla, follow the light.”

Starting Dec. 17, “Operation Bethlehem” will light five strategically placed beacons to illuminate the sky every night until the end of the year. The beacons are placed in key town plazas or other safe places to indicate to guerrillas where it is safe to escape to.

The Colombian radio has been playing a rewritten Christmas carol that ends, “This Christmas, follow the light. Demobilize.” And a TV commercial concludes, “Follow the light that will guide you to your family and friends. Demobilize. At Christmas, everything is possible.”

Last year, during “Operation Christmas,” soldiers in two Blackhawk helicopters dropped in on supply paths that the guerrillas are known to use and decorated ten 82-foot trees with sparkling blue lights. The trees were rigged with motion sensors to turn the lights on when someone walked by. A banner next to each tree said, “If Christmas can come to the jungle, you too can come home. Demobilize. At Christmas, everything is possible.”

Here, read more about the efforts of Lowe SSP3 to get guerrillas to defect.

About these ads

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Categories

Follow

Get every new post delivered to your Inbox.

Join 467 other followers

%d bloggers like this: