The widow and two children of one of Colombia’s most notorious cocaine kingpins, Pablo Escobar, sought to trademark the full name of “Pablo Emilio Escobar Gaviria.”
The family alleged that the trademark “sought to convey messages that invite reflection of humanity, hoping to generate a moral awareness.”
Colombia’s Commission of Industry and Commerce rightfully refused, saying such trademark would be immoral. Escobar’s Medellin cartel perpetrated 4,000 murders throughout the eighties and nineties.
Escobar’s son, Juan Sebastian Marroquín Santos, who changed his name when he moved to Argentina, already capitalizes on his father’s legacy. In 2012, he launched a line of t-shirts and other clothing emblazoned with the identity document of his father, his credit cards and a certificate of criminal record, among other documents. Sold via the Internet, the clothing has a market in the US, Mexico, Guatemala, Ecuador, Spain, and Austria.