Colombia has the third most number of internet users in Latin America, after Brazil and Mexico. There were 25,000,000 internet users in Colombia, as of December 20, 2011. This means 55.9 percent of the population has access to internet.
In the last three years, the number of internet connections in Colombia passed from 2.2 million to 7.2 million. Internet connections in Colombian homes have increased by 90 percent, including in rural areas.
For every 2 cell phones replaced nowadays, 1 of them is a smartphone. And, as of 2011, tablets accounted for 41 percent of all web traffic in Colombia.
Ninety-six percent of all internet users in Colombia use some sort of social media. Colombia is in the top 10 countries in the world in terms of time spent on social network sites at 7.6 hours a month. Ninety percent of Colombians on social network use Facebook, and spend an average of 492 minutes a month. There were 16,825,840 Facebook subscribers in Colombia as of June, 2012.
Other growing social media sites in Colombia include Badoo, Slideshare, and Twitter. And this is a surprise — Colombia is among the top 10 countries in terms of Twitter reach, ahead of the United States, Spain and Mexico.
But in cities below one million inhabitants, ADSL broadband access is available only through one provider and so remains expensive.